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How is lead/account hotness calculated?
How is lead/account hotness calculated?

What do the fire symbols mean?

Keri Byrne avatar
Written by Keri Byrne
Updated over 2 weeks ago

Salesflare calculates lead/account hotness for you based on:

  • email opens

  • email clicks

  • website visits

  • emails being exchanged

  • ...

The darker the flame color - yellow for "Hot" or red for "On fire" - the hotter the lead. ๐Ÿ”ฅ

It's time based, focusing only on interactions in the past seven days.

To make use of open and click tracking in the scoring, make sure you're tracking your emails. Same for the website tracking.

You can filter your accounts by "hotness". And you get notified live when they become hot.

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