Salesflare calculates lead/account hotness for you based on:
email opens
email clicks
website visits
emails being exchanged
...
The darker the flame color - yellow for "Hot" or red for "On fire" - the hotter the lead. ๐ฅ
It's time based, focusing only on interactions in the past seven days.
To make use of open and click tracking in the scoring, make sure you're tracking your emails. Same for the website tracking.
You can filter your accounts by "hotness". And you get notified live when they become hot.
Have more questions? Hit us up on the chat!