Salesflare calculates lead/account hotness for you based on:

  • email opens
  • email clicks
  • website visits
  • emails being exchanged

The calculation is based on email traffic you've had within the last week.

Open and click tracking are added to the calculation when you have it enabled.

The darker the flame color (yellow for "Hot" or red for "On fire"), the hotter the lead. 🔥

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