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How do accounts, contacts & opportunities relate?

What is the difference between accounts, contacts and opportunities?

Jeroen Corthout avatar
Written by Jeroen Corthout
Updated over a month ago

Accounts are the companies (or groups of contacts) you sell to.
Example: "OpenAI".

Contacts are the people who work in these Accounts.
Example: "Sam Altman".

Opportunities are the sales opportunities with these Accounts.
Example: "AI integration project".

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