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How do accounts, contacts & opportunities relate?
How do accounts, contacts & opportunities relate?

What is the difference between accounts, contacts and opportunities?

Jeroen Corthout avatar
Written by Jeroen Corthout
Updated this week

Accounts are the companies (or groups of contacts) you sell to.
Example: "OpenAI".

Contacts are the people who work in these Accounts.
Example: "Sam Altman".

Opportunities are the sales opportunities with these Accounts.
Example: "AI integration project".

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