# How do accounts, contacts & opportunities relate?

What is the difference between accounts, contacts and opportunities?

**Accounts** are the companies (or groups of contacts) you sell to.  
​_Example: "_OpenAI_"._  
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**Contacts** are the people who work in these Accounts.  
​_Example: "_Sam Altman_"._  
​  
**Opportunities** are the sales opportunities with these Accounts.  
​_Example: "_AI integration project_"._